Tower tulip is a corporate brand identity design for a luxury hotel built from a renovated historic Indian fort. The goal was to avoid stereotypical use of excessive colours but through careful colour selection - preserve the vibrant nature of the culture and lend an air of exclusivity.
The design features a mixture of print and digital design. The print is very much the first items that the patrons see and hence are included in a welcome pack and a stationery pack. To provide extra service and allow flexibility, a UI design to manage and maintain bookings was added.
